50K+ Happy Customers

Excellent 4.6

Flavour & Function

Your daily vitamin D in every pinch

As featured in

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Great taste with no nasties!

Carefully selected ingredients for maximum flavour and zero nasties.

Simple & effective

Your daily Vitamin D in every pinch

Award Winning!

Aura Sea Salt won 'Best New Organic Food Product' at the 2025 Natural & Organic Innovation Awards!

Certified Organic

We are passionate about organic foods and sustainability - all Aura Sea Salts are certified Organic by the Soil Association

Customer Reviews

Based on 118 reviews
66%
(78)
27%
(32)
4%
(5)
2%
(2)
1%
(1)
s
s k.

organic vitamin d perfect

D
DoubleThink

Seems to have good ingredients. There isn't a strong taste of paprika but I like adding it to dishes where it would suit the flavours I'm trying to create.

h
hello w.

Taste-wise, it's got this really rich, savory flavor, especially with the mushroom and garlic hints. I've been shaking it on everything, especially roasted veggies, and it just kicks up the flavor. It's got a hint of black pepper too, which is nice. And here's the best part: it has 30% less sodium than regular salt, so you can feel a little less guilty about salting your food.

N
Nikita

Love the pouch and the blend of salt and pepper. Seems to be more pepper than I would have thought though but it's tasty none the less.

N
Nikita

Pretty tasty blend.

  • 📞 👀 Big news…

    📞 👀 Big news…

    From this morning, you’ll be able to find Aura Sea Salt on the Ground Floor at Fortnum & Mason Piccadilly!

    📞 👀 Big news…

    From this morning, you’ll be able to find Aura Sea Salt on the Ground Floor at Fortnum & Mason Piccadilly!

  • Our first 2 years did not go to plan...

    Our first 2 years did not go to plan...

    One thing we learned from those first few years was that great tasting healthy food might just be the key to helping people eat healthier.  Improving health is our mission,...

    Our first 2 years did not go to plan...

    One thing we learned from those first few years was that great tasting healthy food might just be the key to helping people eat healthier.  Improving health is our mission,...

  • We won 🥇

    We won 🥇

    Feel Complete’s Aura Sea Salt has been named Best New Organic Food Product at the prestigious Natural & Organic Innovation Awards 2025, beating several innovative entries—including a premium chocolate brand from Dubai—to take home the...

    We won 🥇

    Feel Complete’s Aura Sea Salt has been named Best New Organic Food Product at the prestigious Natural & Organic Innovation Awards 2025, beating several innovative entries—including a premium chocolate brand from Dubai—to take home the...

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